The chart is in effect a standard stress – strain graph with the strain axis displaced by 1.0 (10 % strain is re-plotted as 1.10 and 20 % as 1.20) and the stress axis is inverted by multiplying by -1. This however does not affect the significance of the slope at zero strain r/r0 = 1.0) it is the Young’s Modulus.
Young’s Modulus is given by the slope of the graph at zero stress (r/r0 = 1.0).
For piano wire:
This is actually surprisingly good for a real material. For structural steel:
Even this is quite good for a real material. Figures are usually much closer to 1 %.